Thrive Branding
Assorted projects along the continued evolution of Thrive brand and marketing creative.
Much more to be added soon.
Concept, illustration, and development of a mascot and persona for Thrive AI. Based on the Owl of Athena the Greek tie in is a direct reference to the founder and represents both wisdom and guidance in darkness.
Redefine was a concept and design proposal for an ongoing workplace wellness series hosted by Thrive Global. The identity was a deliberate departure from the Thrive brand, designed to be an evolutionary step that changed and evolved year over year while remaining true to the core Thrive Identity in color and tone.
