2018 Fall Seasonal Consumer Catalog
For this season our team developed a bold and colorful visual style inspired by 1960's counter-culture zines, posters, and publications. Drawing on this we created a direct mail consumer catalog in the form of a zine on newsprint. We wanted a piece that felt like it was mass-produced, in a DIY fashion, with all the texture and grit that came along with the counter-culture theme.
Format is a full tabloid size, 5 color offset.
The zine content documents a multi-day team road-trip in New Zealand. Additionally, the catalog features key product, brand story spreads, and studio photography that together represent a complete overview of our fall product season.
Supporting Team
Creative Director - David Pfluger
Design - Matt Plays
Copywriting - Evan Litsios, Nick LaCour