2018 Fall Seasonal Consumer Catalog
For this season our team developed a bold and colorful visual style inspired by 1960's counter-culture zines, posters, and publications. Drawing on this we created a direct mail consumer catalog in the form of a zine on newsprint. We wanted a piece that felt like it was mass-produced, in a DIY fashion, with all the texture and grit that came along with the counter-culture theme.
Format is a full tabloid size, 5 color offset.
The zine content documents a multi-day team road-trip in New Zealand. Additionally, the catalog features key product, brand story spreads, and studio photography that together represent a complete overview of our fall product season.
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a34a84b6829cbdfa187_17SS-Consumer-6013.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a34e5c9270fbba16138_17SS-Consumer-6014.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a357262236b93dddacb_17SS-Consumer-6015.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a3594b3ac2500972661_17SS-Consumer-6018.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a357dc8dcefdde33a43_17SS-Consumer-6016.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a35da6b032bcb0ce5bd_17SS-Consumer-6019.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a366b7dd9bfbdd83e05_17SS-Consumer-6020.jpg)
![](https://cdn.prod.website-files.com/623a29b921fe01556793c718/623b2a36dee087551721e50f_17SS-Consumer-6021.jpg)
Supporting Team
Creative Director - David Pfluger
Design - Matt Plays
Copywriting - Evan Litsios, Nick LaCour