Illustrating Outerwear Character Walk Cycles
This was a study in cartooning and simple cell based animation, creating characters that showcase our four main categories of product for the Spring season.
Each character was animated by hand, creating a repeating walk cycle as well as an expressive gesture that functioned as a hover state on digital applications
Each animation was featured on a landing page for burton.com that provided an overview of all of our featured Spring outerwear and apparel collections.
Creative Director - David Pfluger
Supporting Campaign Design - Matt Plays