Illustrating Outerwear Character Walk Cycles

This was a study in cartooning and simple cell based animation, creating characters that showcase our four main categories of product for the Spring season.

Each character was animated by hand, creating a repeating walk cycle as well as an expressive gesture that functioned as a hover state on digital applications

Each animation was featured on a landing page for that provided an overview of all of our featured Spring outerwear and apparel collections.

Supporting Team

Creative Director - David Pfluger
Supporting Campaign Design - Matt Plays